Pioneering new ways to work, together.
Friends is a co-op. Everyone you'll work with is also an owner—be it an employee, advisor, or specialist. Which means our motivations are radically different than traditional partners and we're able to do things that others cannot.
The co-op makes it possible for Friends to solve complex problems that require deep expertise and diverse thinking (from behavioral economics to virtual reality). We're able to introduce the right talent at the right time. We can create new benefits and nurture the creativity inside our organization and yours. We can even integrate with teams to grow internal capabilities, scale ideas, and move quicker than ever.
A flexible approach to project teams.
Projects have a core team that is supported by co-op members and spaces. We bring them together at the right scale, right time in order to design, test, and launch ideas.
1. Co-Op Members
Along with traditional disciplines such as design, strategy, and technology, Friends is made up of specialists that push the boundaries of their disciplines—from behavioral economics to virtual reality.
2. Co-Op Spaces
Real-world environments in education, retail, hospitality, food and beverage, and media to test big picture thinking through practical application. We consider them to be living labs: real-time prototyping and feedback in real-world context.
Design is about bringing diverse backgrounds together to build on existing knowledge to find new solutions to complex challenges.
We bring together the right people at the right time to pressure test thinking while quickly making ideas real. This keeps costs efficient and gives dedicated teams access to deep expertise when they need it most.
Smarter work. More flexibility. Less friction.
We know that sustaining creativity takes effort and the balance between hard work and the rest of life is a constant challenge. We’ve taken these challenges and made them our co-op benefits.
Every member receives a Friend Card: a weekly allowance to fuel their mind, body, and spirit. On projects, members also have a time allowance for creative experiments + space to play and get messy. Why? Because creativity is a practice just like anything else. If we take care of it, we can do our best work.
Progress becomes speedy when we build upon the work of others, rather than repeat it.
All members and clients have access to a searchable library of collective knowledge. Contributing to the library is rewarded with project discounts (clients) and creative funds (members).
New ways of working require new incentives. For our clients, we know that engaging the co-op comes with a commitment to shake things up and explore unfamiliar ground. We reward this act by sharing the risk. We make a portion of our compensation contingent upon the success of what we set out to deliver.
For our members, we reward brave thinking with profit sharing. Members receive a percentage of profits on repeat business generated by their hard work.