As CEO, David runs day-to-day operations and leads the creative practice for Friends.
David is an active creative partner to the C-Suite that’s looking to design the future of live, work, and play. He leads every project with the principle that all actions of an organization can and should be designed to benefit the interest of the people they serve—inside and out of their company.
Prior to starting Friends, David held leadership roles at award-winning creative agencies, digital shops, and innovation firms including, Digital Kitchen, Redscout, and Wieden + Kennedy, among others. Over the past twelve years, he has received numerous awards for innovations in brand, product, and experience design with notable companies such as Nike, Google, Sesame Workshop, Whole Foods Market, Target and Electronic Arts.
As a self-taught designer, technologist, and activist from the Internet's golden-age: David is a rare specialist who knows, first-hand, that experiments and exploits can be powerful tools to positively affect the world around us using technology.
In his spare time, David shares his experience through public speaking, contributes to the EFF and ACLU, and explores a new hobby: imagining the first galactic sport.