Friends, a collaborative design company. Back to Friends

Humanity and creativity have been at our core, long before friends became Friends.

When we founded Friends in 2015, we looked back at the work we've done and forward to the complex challenges ahead. We saw humanity and creativity at the core of who we are and what we've accomplished in technology, healthcare, and entertainment. We see the pace of change quickening and the need for new tools to connect the dots between vision and execution, institutional change and personal experience.

We're here to give form to the future and act on challenges that need collaborators. We created the Friends Co-Op (our extended network of talent and spaces, academics and professionals, labs and tools) to make that possible; to nurture creativity, support organizations as they move quicker than ever, and enable young companies to scale their ideas.

Together, we create human-centered services, products, and organizations that enhance the way we live, work, and play. We prototype in real-time with the people we serve, connect emerging technologies to human-speed opportunities, and align actions with purpose—the purpose that drives business.

We work close, we listen, we challenge, and we never stand still. We are Friends for a reason.

Who are we

Three partners, a studio in New York City, and a global team of twenty-five brilliant brains.

We come from internal innovation teams and external agencies. Upstream and down. Digital worlds and physical. We’ve remotely managed moving pieces and personally handled the final touches.

Over the past 15 years, we've been recognized for our innovative work in product, service, and experience design: we've helped transform the patient and family experience at a leading cancer hospital to be one that's more considerate and compassionate. We've made millions of global travelers feel like locals in an international airport. We've created pianos with minds of their own and sassy fruits that know your impact on the environment. We've told the human story behind technology and made technology the human story.

We're here, now, to meet eye-to-eye with brave leaders that want to act on the complex challenges that need diverse collaborators.

Have a new project you'd like to discuss with us?

David Mikula
+1 503 333 6601

Would you like to see case studies?

Joshua Tuscan
+1 717 875 9603

Curious to know more about the co-op?

Miki Aso
+1 310 908 6031