Help Ford transition from an automotive company to a mobility company.
An experience framework for brand-led retail focused on the future of transportation.
Orchestrating a considered, end-to-end experience with Ford’s vision for the future of transportation.
Friends developed a purpose-driven framework to help prioritize goals, actions, and ideas for the new FordHub. We captured a coherent vision for the experience and the technical & product ecosystem it was to live within–all while keeping the focus on making every interaction meaningful.
For more information on this project, please contact email@example.com.
- Audience Research
- Customer Experience Definition
- Brand Naming
- UX & Product Design
- Data Visualization
- Responsive Web App Development
- Brand Platform
- Visual Language & Verbal Identity