Looking beyond automotive.

Ford Mobility Company customer experience in mobility


Help Ford transition from an automotive company to a mobility company.


An experience framework for brand-led retail focused on the future of transportation.


Orchestrating a considered, end-to-end experience with Ford’s vision for the future of transportation.

Friends developed a purpose-driven framework to help prioritize goals, actions, and ideas for the new FordHub. We captured a coherent vision for the experience and the technical & product ecosystem it was to live within–all while keeping the focus on making every interaction meaningful.

For more information on this project, please contact new@bff.co.

Our Role

  • Audience Research
  • Customer Experience Definition
  • Brand Naming
  • UX & Product Design
  • Data Visualization
  • Responsive Web App Development
  • Brand Platform
  • Visual Language & Verbal Identity
  • Wayfinding
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